Mental Availiabilty: Bonsai & Freenet show how it's done

In highly competitive markets, brands need to be present in the minds of consumers at decisive purchasing moments. We demonstrated how this works with our client freenet at the Market Research Week. More than 100 participants followed this live. If you were unable to attend, the recording is now available on YouTube. Fabian Winderl (freenet) sums it up: "The Bonsai offers us more depth of explanation in the brand funnel. Specifically, we can derive the really relevant stories for advertising campaigns and can focus on the decisive CEPs (Category Entry Points)."

Bonsai StrategyElke LoewJune 4, 2025Mental Availability, freenet, Bonsai Strategy, New Study, Market Research Week, Fabian Winderl, Dirk Frank

Countdown to the week of market research

The sixth Week of Market Research (#WdM25) starts this year on May 19 and runs until May 27, 2025. We are represented at WdM25 with three great topics. Our Qual researchers from Bonsai Lab are all about Decoding Culture. Our colleagues from Bonsai Strategy are at the start with the topic of Mental Availiability and Bonsai Future with the topic "Values. Change. Growth", which is all about how companies can shape the future on the basis of research.

Bonsai Future, Lab, Bonsai StrategyElke LoewMay 5, 2025Market Research Week, WdM2025, #WdM25, Deoding Culture, Bonsai LAb, Mental Availability, Bonsai Strategy, Bonsai Future

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