Interview: "We enable real-time response to digital behaviors"

FRAG bonsAI enables companies to develop tailored strategies based on real behavioral data from 20 million online users. Jasmin Pampuch, Head of Shopper Research and Behavior Analytics at Bonsai Research, explains how this works and what sets Bonsai apart from others in an interview with planung & analyse (p&a): "Bonsai can measure and analyze the behavior of 20 million users in real time. We can not only track individual interactions, but also map the entire customer journey," says Jasmin Pampuch: "This holistic approach enables us to gain deeper insights into the motivations and actions of the target groups."

How FRAG bonsAI can increase the efficiency of marketing campaigns and maximize the marketing strategy through precise targeting will also be the topic of the p&a Deeper Insights Day (DID) on May 7, 2024 from 11:00 to 12:00. The webinar (Microsoft Teams) is aimed in particular at marketing decision-makers from the beauty, health, food, fashion and durables sectors and is free of charge.

Background: The aim in developing the Bonsai was to convert insights from data analysis directly into marketing decisions - or engagement. The FRAG bonsAI avatars simulate conversations with users, offering a unique opportunity to recognize and understand needs. FRAG bonsAI makes concrete suggestions for channels, content and even visuals and the language style of campaigns.