Bonsai advances further in the industry's sales ranking

An announcement on our own behalf today: Bonsai is steadily working its way up the rankings of Germany's largest market research companies. This is according to the Context Turnover List 2024, which marktforschung.de published today. After making it into the top 25 in 2021 and entering the top 20 last year, Bonsai now ranks 17th among the industry's top-selling companies with a 24% increase in turnover compared to the previous year.

marktforschung.de reports on "Light and shadow in places 11 to 25", with Bonsai Research catching a lot of light. Particularly pleasing: "While the increase in sales in the previous year was also strongly influenced by the acquisition of the ISM Global Dynamics team, the growth in 2024 is generic," emphasizes Bonsai CEO Jens Krüger: "We were able to acquire new customers and expand business with existing ones." Bonsai 's growth strategy is working overall. "However, the growth is particularly clear in the areas in which we have invested heavily in the teams and tools - such as our VR research, the new marketing AI Frag Bonsai and the Bonsai Health division."