Bonsai Future at the WdM - Case Munich Airport

At the Week of Market Research (#WdM25), we presented Bonsai Future's trend and future research. With a case on Munich Airport that shows what the airport will have to offer in 2035 to be relevant for visitors. The presentation "Values. Change. Growth. - How do we create the future? We make the future ourselves!" by Kim Haußer, Head of Bonsai Future, is now available on our YouTube channel.

The airport case not only shows how futurology works at Bonsai in general, but also how we integrate co-creation into scenario planning. "Our special twist of integrating creative consumers enables a truly holistic perspective," says Kim Haußer. In the presentation, you can see what expectations digital natives and millennials have of Munich Airport, who will make up the majority of travelers in ten years' time, as well as the needs of silver surfers and the resulting scenarios.