Value index 1/25 - how marketing can deal with new realities

The Values Index, the largest long-term social media study on social change, was published last month with the new issue 1/25. Jens Krüger (Managing Director of Bonsai) and Kim Haußer (Head of Bonsai Future) explain in Markenartikel, the magazine for brand management, why the current change in values is so challenging for marketing, but also offers opportunities - and what brand values, real-time data and AI technology have to do with it.

Bonsai FutureElke LoewApril 25, 2025Value Index, Value Index 1/2025, Bonsai Future, Kim Haußer, Hens Krüger, branded goods

Value index 1/25: People are increasingly living in their subjective reality

The new Bonsai Values Index 1/25, the largest social media study on social change, has been published. First results: Society is polarizing like never before. Filter bubbles lead to individual realities that determine political opinion-forming as well as consumption. Many media outlets are reporting on this.

Bonsai in the media, media responseElke LoewMarch 17, 2025Values Index, Values Index 1/2025, Largest social media study, Psycho-reality, Media response, Launch event, Subjective realities

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