In highly competitive markets, brands need to be present in the minds of consumers at decisive purchasing moments. We demonstrated how this works with our client freenet at the Market Research Week. More than 100 participants followed this live. If you were unable to attend, the recording is now available on YouTube. Fabian Winderl (freenet) sums it up: "The Bonsai offers us more depth of explanation in the brand funnel. Specifically, we can derive the really relevant stories for advertising campaigns and can focus on the decisive CEPs (Category Entry Points)."
Read more