Our test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For those who missed it, here is the YouTube video we filmed at the fair. Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "I have never seen a virtual store that is so realistic." Really? Really!
Read moreThe new industry award “Top Of Class Insights Industry”, or TOCii for short, was just presented at the Succeet market research fair in Wiesbaden. If you missed the ceremony, click here for the interview with the winners Bettina Mertens-Danowski ( Bonsai Health) and Kim Haußer.
Read moreAt Succeet 25, Jasmin Pampuch, Head of Bonsai Shopper & Behaviour Research, our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but rather analyses the real online behaviour data of 20 million online users worldwide. The highlight: FRAG bonsAI makes concrete suggestions for the channels, the content and even for the visuals and the language of campaigns.
Jasmin Pampuch explains what FRAG_bonsAI really brings to our customers in a YouTube interview at Succeet.
Read moreBonsai Research is the winner of the new industry award "Top Of Class Insights Industry", TOCii for short: on February 13, we will be honored in two of a total of five categories at the Succeet market research trade fair in Wiesbaden: Bonsai Health will receive the TOCii in the Pharmaceutical and Healthcare Research category; Bonsai Future in the Trend and Future Research category. "We have significantly expanded both Bonsai Health and Bonsai Future in terms of content and personnel in recent years. We are delighted that the jury has now recognized this work," emphasizes Bonsai Jens Krüger.
Read moreAt the premiere of the Top Of Class Insights Industry award, TOCii for short Bonsai Health will be honored as the top institute for pharmaceutical and healthcare research at the succeet industry trade fair on Wednesday. "We have significantly expanded Bonsai Health in terms of content and personnel over the last three years and are delighted that the independent jury of experts is now recognizing this work," says Bettina Mertens-Danowski, Head of Bonsai Health.
Read moreAt the premiere of the Top Of Class Insights Industry award, TOCii for short, Bonsai Future will be honored as the top institute for trend and future research at the Succeet 2025 industry trade fair on Wednesday. Kim Haußer, Head of Bonsai Future, outlines the recipe for success that has now been recognized by the award as follows: "Bonsai Future takes a proactive approach that goes beyond mere prediction. We offer certainty of direction in rapidly developing and changing markets and support companies in making qualified decisions about opportunities and challenges."
Read moreAt Succeet 2025, Jasmin Pampuch, Head of Bonsai Shopper & Behavior Research, will be presenting our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but analyzes the real online behavioral data of 20 million online users worldwide. The highlight: bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.
Read moreOur test market specialists invite you to experience the new reality of the virtual test market live: At the Succeet 2025 market research trade fair in Wiesbaden. On 12.02.2025 from 17:10 to 17:25 on the Succeet Open Stage, Stefan Feldmeier and Immanuel Bücking will show you how the test market works today. And immediately afterwards, you can test our VR yourself - from 17:30 at the FRAG bonsai Happy Hour at the Open Stage.
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