Bonsai Pharmacies Digital Check 2025: lots of fax, little AI

The first Bonsai Pharmacies Digital Check shows that pharmacists recognize the growing importance of digitalization and artificial intelligence. But: 80 percent of pharmacies in Germany still use a fax machine to communicate with the manufacturer's sales force. The new study is reported on by "markenartikel", the magazine for brand management, and pharma relations.

Bonsai Apotheken Digital Check 2025 describes the digital involvement of pharmacies - including the distribution of digital tools at the pharmacy PoS. It explores communication and collaboration with the sales force in the digital age, evaluates digital training formats and manufacturer online portals and determines the prevalence and utility of digital customer apps. Benchmark checks are possible: "In the Bonsai Pharmacies Digital Check, we break down the results of 20 companies from the OTC and over-the-counter sectors into core topics at manufacturer level."