NRW takes action: Kim Haußer in an interview

NRW handelt, the magazine of the North Rhine-Westphalia Retail Association, interviewed Kim Haußer, Head of Bonsai Future. The conversation is about how we at Bonsai research global social trends and change and use qualitative and quantitative research, paired with AI-based observation of behavioral data, to identify early signs of emerging trends and anticipate future consumer behavior. "The world today is volatile," says Kim Haußer: "It is important to stay in constant communication with consumers to understand how they react to crises and what needs they develop in order to offer them the right products and services." He continues: "We help our clients to develop future-proof strategies and business models, campaigns and communication concepts based on market research data and futurology.

Read in the NRW handelt e-journal (pages 26-29) why retailers need to deliver an experience today, how the breakthrough in quantum computing can help predict consumer behavior better than ever, and why Pippi Longstocking inspires Kim Haußer.