Bonsai adopts tools from VR Insight

Bonsai Research has taken over the market research division of its previous cooperation partner VR Insight. With its virtual reality-based shopper and store research, Bonsai rounds off the test market portfolio. The VR Insight brand will remain under the Bonsai umbrella. Bonsai is taking over the name, technologies, databases and existing customers. What Bonsai now offers its customers and why VR Insights fits so well into our strategy - reported on by Markenartikel, marktforschung.de and Horizont.de (planung & analyse)

Responsible employees from product management and development programming as well as a 3D artist are also moving to Bonsai Research. VR-Insight founder Prof. Dr.-Ing. Alexander Kutter will advise Bonsai in the future. Further information can be found in our press release or in the following article.