Sharing offers continue to gain in importance - for consumers and for companies in Germany. This is one of the key findings of the "Mewa Trend Study 2022" by Professor Peter Wippermann on behalf of the textile service provider Mewa, which surveyed Bonsai . According to the study, the sharing economy model offers many advantages and growth potential for the majority of decision-makers in Germany - and meets a corresponding need among people.
Read more"Innovate yourselves!" is the title of the new Bonsai Sales magazine: gesund.de and NOVENTI have already done it: from pharmacy service provider to 360° healthcare provider: How the two companies are driving the topic of e-health - the comprehensive digitization of the healthcare market. An interview.
Read moreIt's that time again: The GLORY CASH & PAYMENT REPORT 2022 is online. With exclusive results of a study by Bonsai on current shopping and payment behavior. With trend articles on the future of retail and with many expert contributions on the topic. The report is now available for free download.
Read moreWhether you are a start-up or an established manufacturer - with the Bonsai Professionals Box you will receive expert feedback from the catering industry before the market launch of your new product. Chefs, purchasing managers and managers from the wholesale trade test and evaluate not only taste, preparation and packaging in their establishments. The gastronomy professionals also make suggestions for product improvements and pricing and assess the potential for success.
Read morekrautcraftproduces sustainable, high-quality and fine herbal teas and tinctures, drawing on traditional apothecary craftsmanship. The name says it all: Kraut stands for the most important raw material, the herbs; Craft for the artisanal production method. Bonsai Sales & Food Service now brings the krautcraft productsto new distribution channels.
Read moreSaving bees with an iced tea - that is the idea of the young Cologne-based start-up "Oh, Honey". Adding a subtle sweetness to iced tea with honey combines enjoyment, well-being and sustainability. Bonsai Sales & Food Service is now supporting the start-up Oh, Honey on its way into food retail (LEH) and food service.
Read moreWith Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai is further strengthening its expertise in the pharmaceutical and healthcare market - and is now officially launching its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. How the research, marketing and pharma trade press commented on this news ...
Read moreCrisis there, costs down, market research stopped. And that for years to come. Is market research only something for good weather? Or just when a storm or thunderstorm is brewing? Bonsai-In his column on marktforschung.de, CEO Jens Krüger writes about the German bad habit of automatically thinking about budget cuts in times of crisis, although as a company you need to know what makes consumers tick.
Read moreOur multi-stage study for the fruit and nut bar RAWBITE has been running since October 2021. We reported on the individual steps of the study. Now the final report is available and the makers of RAWBITE have decided how to use the results for the marketing of the bar.
Read moreCongratulations to our customer Amalia Neufeld! The founder of GASTROtaste / POMOM was awarded the first Female Founders Award 2022 at Internorga. The award for female leadership in start-ups is presented by the Best Founders Family of Hack AG together with Zentis, Zeelandia and the foodservice women's network.
Read moreFor two and a half years, Bonsai Sales has been supporting companies from other countries in bringing their products to the German market. We organise campaigns in the trade and listings in test markets. Today an unusual example: Mandora, a new variety of oranges and tangerines. Its Bonsai campaign in supermarkets (REWE and EDEKA in Bremen and the surrounding area) was so successful that the fruit was sold out the next day.
Read moreAfter five years of customer experience management, many managers feel disillusioned. Michael Lersch, Managing Director Forsta DACH, and Martin Siek, Head of Customer Experience Bonsai, get to the bottom of the causes of disillusionment and present ideas for the (re)vitalisation of customer experience programmes.
Read moreThree questions in an omnibus and thus answer the big questions of the day. A PR snapshot can work, but it doesn't have to, says Jens Krüger, CEO of Bonsai, in his new column on marktforschung.de. Institutes should see themselves more as sparring partners when it comes to thought leadership - and not just as field service providers.
Read moreBonsai Research presents innovative and exciting insights at two events during the Market Research Week. Under the title "We rethink innovation processes. Agile and integrated," Alexandra von Cukrowicz and Jan Bocherding show why and how we combine design thinking with qualitative research at Bonsai . And Jens Krüger and his fellow editors present what the "new" value index offers companies.
Read moreWe had already informed you about the "new" values index. According to it, health, freedom and family are the values that people are most concerned about. Today we summarise what the media are reporting about the largest social media study on social change. And how the values index can be used operationally in companies.
Read moreIn the current audio effect case study, audio marketer RMS shows how audio advertising makes people want to buy the products of the organic headquarters. First highlight of the study conducted by Bonsai Research: The brand awareness of Bio-Zentrale more than tripled through audio contact. The willingness to buy also increased significantly.
Read moreValues Index Update 2022/1 - Project Confidence. Jens Krüger and Alisa Heinl (Bonsai), Ulrich Köhler and Fiorella Frank (Trendbüro) and Björn Welzel and Jonas Michels (Fritz Classen) present the new Values Index - more up-to-date, faster and bigger than ever before. The largest social media study on social change shows: Health, freedom and family are the values that people are most concerned about.
Read moreThe new evaluation of the largest social media study on social developments is currently being published under the title "Values Index Update 2022/1 - Project Confidence".
Read moreToday the new "Values Index Update 2022/1 - Project Confidence" is published - the largest social media study on social developments. Under the title "Zeitenwenden. Changing values. Why we should be confident now" is the title of today's column by Jens Krüger on marktforschung.de - in keeping with the current values index.
Read moreUnder the title "Values Index Update 2022/1 - Project Confidence", the new evaluation of the largest social media study on social developments will be published on 7.4.2022. Jens Krüger, CEO of Bonsai Research, reveals today what is in the new Values Index - and what you can expect from the study.
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