Good ice cream and good news from Bonsai at the Insights Congress

This week we present a series of Bonsai news in the context of the planning&analysis Insights Congress. Today we start with something "sweet": We show how we founded the start-up goodice cream from the test market to the market. And that's why, at our stand at Insights 2021 and the HORIZONT Advertising Effectiveness Summit, you can try the really "sucky" ice cream from gutesice cream test.

guteseis was not officially founded until February 2020. But already at the Foodpionier Fair 2019 , more than 1,000 guests had chosen the products of the ice cream manufacturer from Bremen as their favourites. The prize for the founders: top placements in the online supermarket myEnso. And a market research package as well as support for the market launch of Bonsai. 

Before the idea hit the market
Even before production really got underway, the guteseis concept caught on: exclusively natural, predominantly regional ingredients - without flavour enhancers, colourings or preservatives. Plus plastic-free packaging made from renewable raw materials.

Nevertheless, it was a long way to the retail trade, on which Bonsai Research was able to accompany the founders Nils Schröder and David Feldmann:

After taste tests of different varieties by consumers, the first real-life test took place in 2020: the listing in the online supermarket myEnso. In 2021, it then went into the stationary trade - first in the test markets of Bonsai Research. Here, feedback on the product was obtained from the store managers in advance. The test market will soon be completed - the sales of the new product will be analysed in detail. Particularly important in this special case: to take seasonal differences into account. Already during the test market phase, the introduction in other shops started: guteseis is now already listed in 30 supermarkets in northern Germany: 100 stores are the goal of the ice cream manufacturer.

Of course, Bonsai Research not only supports start-ups like guteseis, but above all international companies in their entry into German retail. We described our German Market Entry Package, the "ticket to the German supermarkets", in an article some time ago - using the example of one of the largest Eastern European confectionery manufacturers, the company Rochen. Rochen currently sells its range of around 320 articles in 35 countries. LINK TO THE PDF OF THE ARTICLE

Anyone who wants to test guteseis for themselves will have the opportunity to do so at the Bonsai stand on 26 and 27 August 2021 at the double congress: