Yes, sustainability is important for companies. But it is not everything. The topic even annoys many, especially young consumers. How companies "properly" become (and communicate) sustainable - that's what we'll be talking about on Thursday at the planning&analysis Insights Congress with Helge Carstens, Market Research Manager New Business at Merck KGaA.
Read moreHow would it be if an artificial intelligence could answer one of the most important questions in advertising effectiveness research at the push of a button, namely: What needs of people are triggered by exactly this one advertising medium, this one image that a brand sends out? Sounds good? It is. And it already works.
Read moreThis week we present a series of Bonsai news in the context of the planning&analysis Insights Congress. Today we start with something "sweet": We show how we accompanied the start-up guteseis from test market to market. And that's why you can test the really "sucky" ice cream from guteseis at our stand at Insights 2021 and the HORIZONT Advertising Effectiveness Summit.
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