The cover story of FUNDStücke, the members' magazine of the German Fundraising Association, deals with new approaches to fundraising and the future of the donor market. Interview: Jan Borcherding, Head of Bonsai Public, and Lena Laaser from the donation livestream Friendly Fire. Background: the German Donations Monitor, which is compiled by Bonsai Research.
Read moreIn his column on marktforschung.de, Bonsai CEO Jens Krüger warns against oversleeping the topic of AI - and is not sparing in his criticism of the industry: "We are seeing how rapidly AI applications are learning on a daily, even hourly basis. We can already hold conversations with virtual avatars and use them to predict purchasing behavior. Yes, not perfect yet, but let's see what it looks like next week ...
Read moreOur studies don't make it into the "stern" every day. The topic of the Autarq Energy Transition Report 2024, the Bonsai was exciting not only for us, but also for "stern" and its readers. After all, what property owners think and know about the energy transition will have a significant influence on development and thus also on climate protection.
Read moreSpecialist in market and social research, or FAMS for short, is an apprenticeship that provides a practical introduction to the industry - and is fun, as the interview with our trainee Thea Blömer in planung & analyse shows.
Read moreThe magazine Markenartikel and Healthcare Marketing report on the new study by Bonsai Health on the popularity of OTC products and categories: 40 percent of pharmacists spontaneously name colds & sniffles as their favorite category. At the same time, out of 16 categories, this is also the one that is of most financial interest to pharmacies.
Read moreWith this in mind, we celebrated World Bonsai Day again this year on May 11. In line with the trend, of course, AI-supported, on LinkedIn and - we have to have a bit of fun - with a little puzzle. And to make it personal and meaningful, we used it to introduce our experts. Motto: We color the world in unexpected ways.
Read moreThe new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.
Read moreThe path from our co-creation workshops to advertising or the supermarket counter is rarely as short as it is now with iglo and Rügenwalder Mühle. And even more rarely do we report on such cases. That's because we usually work for our customers in the background - and stay that way.
Read moreMore than two thirds of exhibiting companies (71%) will keep their trade fair participation constant. Around 43 percent of companies are planning to increase their trade fair budgets. These are just two of the results of the AUMA Exhibitor Outlook 2024/25, in which we were able to show - once again - that special target groups are a specialty of Bonsai .
Read moreHow we at Bonsai Research work with artificial intelligence (AI) and what added value it brings to companies. We will show you - as always pragmatically and concisely - in this 30-minute webinar.
Read moreLocal pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
Read moreKim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects. To this end, Bonsai Research has founded its own unit, Bonsai Future, and is further expanding its foresight division. This news was widely reported in the trade press this week. What's behind it ...
Read moreBonsai is one of the 20 largest market research companies in Germany for the first time. This is according to the Context Turnover List 2023, which marktforschung.de has now published. The figures reflect the fact that our growth strategy is paying off.
Read moreBonsai Research and EMSU, the provider of digital campaigns at the point of sale (PoS), are now cooperating. In our new test market, companies can measure the success of their digital campaigns at the PoS. We help companies to understand the actual impact of their media placement in retail - and offer a playground to try things out on a small scale.
Read moreAround 50 company and press representatives gathered online for the presentation of the Values Index 1/2024, the largest social media study on social change - around a dozen were guests at Bonsai Research in Hamburg. In addition to the exciting results, the main focus was on how companies need to react to the most important manifestations of the change in values - using best practices, of course.
Read moreThe newly developed study "Deutsche Bank Standard of Living Index 2023", which was implemented and surveyed by Bonsai Research, met with broad media interest. The Frankfurter Allgemeine, Saarbrücker Zeitung and Südwestpresse, among others, reported on the study. Articles were also published in the trade press (marktforschung.de) and the business press (Geldanlagen Nachrichten).
Read moreDer Spiegel reports on the German Donation Monitor 2023, which is conducted by Bonsai Research for the German Fundraising Association. Der Spiegel writes: "According to a survey, donation behavior in the country differs according to political preference. According to the survey, supporters of the Greens are the most generous (...). Voters of the AfD are significantly less willing to donate than those of other parties." Just one result of the German Donation Monitor that shows how many interesting details about the donation behavior of the population the study contains.
Read moreIn the new webinar series "Better Brands by Bonsai" - we show you what brand research can do for you today. The third part today is about Bonsai BrandMonitor, the brand success monitor.
Read moreIn the new webinar series "Better Brands by Bonsai" - we show you what brand research can do for you today. The second part today is about: Bonsai BrandMap - Growth needs potential
Our experts Alexandra von Cukrowicz and Thomas Hoch present here how strategic brand positioning in a competitive environment reveals new potential for brands.
Read moreThe preliminary coverage of the largest social media study on changing values was enormous: daily newspapers, the trade press and several news portals reported on the Value Index 2024/1: how society is drifting apart and the tone in social media is becoming harsher. On January 17 at 11 a.m., we will show what companies and institutions can learn from the results of the value index from Bonsai and Trendbüro. We cordially invite you to attend the presentation in person in Hamburg or online:
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