The "Vitalisation of Retail" is a future study with practical utility. In addition to the well-founded analysis, manufacturers and retailers can directly test in the integrated test market which scenarios are particularly promising for them. How you can still participate:
Read moreCorona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.
Read moreWhat will make online shops successful in the future - e.g. social shopping and new ways to shop sustainably - is shown by Bonsai-CEO Jens Krüger in the current W&V Special Data Economy.
Read moreEastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.
Read moreIn an interview with planung&analyse, Bonsai CEO Jens Krüger talks about the test markets of the future, the development of Bonsai into a platform for experimental marketing and his plans.
Read moreRetailers are doing a great job in the Corona crisis! According to a recent study by Bonsai Research, the "local heroes" are rated best: Butchers, bakeries, fruit and greengrocers.
Read more3,800 mystery shoppers check the hygiene measures in shops nationwide. Making customers feel safe in the shops is becoming an existential issue for retailers.
Read moreThe Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?
Read moreThe Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.
Read moreLess lifestyle, more politics - this is one of the basic findings of the largest social media study on social values. Jens Krüger, CEO of Bonsai, explains why the value of "nature" has clearly lost relevance in social media in times of Fridays-for-Future.
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