Yesterday saw the publication of "Success Factor Creativity," the first study in Germany to measure the effect that business creativity has on companies in a competitive environment. The most important result in advance: Creative companies are demonstrably more successful. The central question: What do creative companies do differently than others? Our answers met with great interest in the trade press.
Read moreThe Bonsai Lab is the creative space where we try out new things. And on our website we show - now also new - in short videos what we have to offer: Our holistic approach that combines qualitative inquiry with implicit methods and semiotic & cultural analysis. Our Qualitative Classics, Innovation Development and the Future Studies made by Bonsai. And on YouTube you can find an "animalistic" introduction of the Bonsai Lab team.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: What influence do online reviews have on your purchase decision?
Read more"We need to have the overdue and necessary discussion about our role and our quality promise in market research," demands Bonsai-CEO Jens Krüger in his column on marktforschung.de. The discussion is on - also on LinkedIn. Berlin - meaning the associations - rather prevent the development.
Read moreAmong amateur chefs and bakers, the edible, organic flower toppings of the ROSIE ROSE brand from TALA Food have long since ceased to be an insider tip. The sales experts at Bonsai Sales & Food Service are now bringing the visual highlights for desserts or cakes, ice cream or cocktails to the catering trade and wholesalers, among others.
Read moreSharing offers continue to gain in importance - for consumers and for companies in Germany. This is one of the key findings of the "Mewa Trend Study 2022" by Professor Peter Wippermann on behalf of the textile service provider Mewa, which surveyed Bonsai . According to the study, the sharing economy model offers many advantages and growth potential for the majority of decision-makers in Germany - and meets a corresponding need among people.
Read more"Innovate yourselves!" is the title of the new Bonsai Sales magazine: gesund.de and NOVENTI have already done it: from pharmacy service provider to 360° healthcare provider: How the two companies are driving the topic of e-health - the comprehensive digitization of the healthcare market. An interview.
Read moreIt's that time again: The GLORY CASH & PAYMENT REPORT 2022 is online. With exclusive results of a study by Bonsai on current shopping and payment behavior. With trend articles on the future of retail and with many expert contributions on the topic. The report is now available for free download.
Read moreWhether you are a start-up or an established manufacturer - with the Bonsai Professionals Box you will receive expert feedback from the catering industry before the market launch of your new product. Chefs, purchasing managers and managers from the wholesale trade test and evaluate not only taste, preparation and packaging in their establishments. The gastronomy professionals also make suggestions for product improvements and pricing and assess the potential for success.
Read morekrautcraftproduces sustainable, high-quality and fine herbal teas and tinctures, drawing on traditional apothecary craftsmanship. The name says it all: Kraut stands for the most important raw material, the herbs; Craft for the artisanal production method. Bonsai Sales & Food Service now brings the krautcraft productsto new distribution channels.
Read moreSaving bees with an iced tea - that is the idea of the young Cologne-based start-up "Oh, Honey". Adding a subtle sweetness to iced tea with honey combines enjoyment, well-being and sustainability. Bonsai Sales & Food Service is now supporting the start-up Oh, Honey on its way into food retail (LEH) and food service.
Read moreWith Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai is further strengthening its expertise in the pharmaceutical and healthcare market - and is now officially launching its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. How the research, marketing and pharma trade press commented on this news ...
Read moreCrisis there, costs down, market research stopped. And that for years to come. Is market research only something for good weather? Or just when a storm or thunderstorm is brewing? Bonsai-In his column on marktforschung.de, CEO Jens Krüger writes about the German bad habit of automatically thinking about budget cuts in times of crisis, although as a company you need to know what makes consumers tick.
Read moreOur multi-stage study for the fruit and nut bar RAWBITE has been running since October 2021. We reported on the individual steps of the study. Now the final report is available and the makers of RAWBITE have decided how to use the results for the marketing of the bar.
Read moreCongratulations to our customer Amalia Neufeld! The founder of GASTROtaste / POMOM was awarded the first Female Founders Award 2022 at Internorga. The award for female leadership in start-ups is presented by the Best Founders Family of Hack AG together with Zentis, Zeelandia and the foodservice women's network.
Read moreFor two and a half years, Bonsai Sales has been supporting companies from other countries in bringing their products to the German market. We organise campaigns in the trade and listings in test markets. Today an unusual example: Mandora, a new variety of oranges and tangerines. Its Bonsai campaign in supermarkets (REWE and EDEKA in Bremen and the surrounding area) was so successful that the fruit was sold out the next day.
Read moreAfter five years of customer experience management, many managers feel disillusioned. Michael Lersch, Managing Director Forsta DACH, and Martin Siek, Head of Customer Experience Bonsai, get to the bottom of the causes of disillusionment and present ideas for the (re)vitalisation of customer experience programmes.
Read moreThree questions in an omnibus and thus answer the big questions of the day. A PR snapshot can work, but it doesn't have to, says Jens Krüger, CEO of Bonsai, in his new column on marktforschung.de. Institutes should see themselves more as sparring partners when it comes to thought leadership - and not just as field service providers.
Read moreBonsai Research presents innovative and exciting insights at two events during the Market Research Week. Under the title "We rethink innovation processes. Agile and integrated," Alexandra von Cukrowicz and Jan Bocherding show why and how we combine design thinking with qualitative research at Bonsai . And Jens Krüger and his fellow editors present what the "new" value index offers companies.
Read moreWe had already informed you about the "new" values index. According to it, health, freedom and family are the values that people are most concerned about. Today we summarise what the media are reporting about the largest social media study on social change. And how the values index can be used operationally in companies.
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