QVC study Next Home - the future of living

The home is becoming a multifunctional control centre, the technology largely invisible. Hybrid forms of work are gaining ground. While robots are taking over everyday tasks, do-it-yourself is becoming a meaningful counter-trend.

These are just some of the keywords of the QVC study "Next Home - How will Germany live the day after tomorrow". The study, led by trend researcher Prof. Peter Wippermann (Trendbüro), provides deep insights into the home of the future. Bonsai Research provided the representative survey for this.

We have already presented the five most important trends in future living: Selcfare + Fitness, Digital + Virtual, Living + Working, Gardening and DIY. HERE already presented.

Now all the results have been prepared. The presentation of the study is available for free download (see below).

Some appetisers from the representative Bonsai survey among 14 to 55 year-olds:

2/3 of the respondents would like to have cleaning robots that keep the home clean.

55 % want the appliances in the home of the future to be voice-controlled.

71 % say: "for me, a good home is a place for leisure, entertainment, shopping and also work".

54 % would like to have shared rooms in apartment buildings - such as a kitchen, an event room or a club room.