After five years of customer experience management, many managers feel disillusioned. Michael Lersch, Managing Director Forsta DACH, and Martin Siek, Head of Customer Experience Bonsai, get to the bottom of the causes of disillusionment and present ideas for the (re)vitalisation of customer experience programmes.
Read moreThree questions in an omnibus and thus answer the big questions of the day. A PR snapshot can work, but it doesn't have to, says Jens Krüger, CEO of Bonsai, in his new column on marktforschung.de. Institutes should see themselves more as sparring partners when it comes to thought leadership - and not just as field service providers.
Read moreBonsai Research presents innovative and exciting insights at two events during the Market Research Week. Under the title "We rethink innovation processes. Agile and integrated," Alexandra von Cukrowicz and Jan Bocherding show why and how we combine design thinking with qualitative research at Bonsai . And Jens Krüger and his fellow editors present what the "new" value index offers companies.
Read moreWe had already informed you about the "new" values index. According to it, health, freedom and family are the values that people are most concerned about. Today we summarise what the media are reporting about the largest social media study on social change. And how the values index can be used operationally in companies.
Read moreIn the current audio effect case study, audio marketer RMS shows how audio advertising makes people want to buy the products of the organic headquarters. First highlight of the study conducted by Bonsai Research: The brand awareness of Bio-Zentrale more than tripled through audio contact. The willingness to buy also increased significantly.
Read moreValues Index Update 2022/1 - Project Confidence. Jens Krüger and Alisa Heinl (Bonsai), Ulrich Köhler and Fiorella Frank (Trendbüro) and Björn Welzel and Jonas Michels (Fritz Classen) present the new Values Index - more up-to-date, faster and bigger than ever before. The largest social media study on social change shows: Health, freedom and family are the values that people are most concerned about.
Read moreThe new evaluation of the largest social media study on social developments is currently being published under the title "Values Index Update 2022/1 - Project Confidence".
Read moreToday the new "Values Index Update 2022/1 - Project Confidence" is published - the largest social media study on social developments. Under the title "Zeitenwenden. Changing values. Why we should be confident now" is the title of today's column by Jens Krüger on marktforschung.de - in keeping with the current values index.
Read moreUnder the title "Values Index Update 2022/1 - Project Confidence", the new evaluation of the largest social media study on social developments will be published on 7.4.2022. Jens Krüger, CEO of Bonsai Research, reveals today what is in the new Values Index - and what you can expect from the study.
Read moreHow we at Bonsai are decoding the path to purchase anew - online, offline and in between: Insa Weber (Mondelēz International) and Jasmin Pampuch (Bonsai Research) showed this today at ECRlive (GS1 Germany GmbH) in Bremen. The current confectionery study makes it clear that manufacturers should not disregard online influences - even if the majority of purchases in this category are made impulsively in stationary trade.
Read more... this is the headline of the article by Bonsai CEO Jens Krüger in the new issue of the cult magazine Max: "Climate change, poverty, fear of war, pandemic, social divisions - a better future seems ever more distant, the problems of humanity are building up like the devastating Omicron wave. The world seems to be undergoing a single transformation. Are the consequences foreseeable?"
Read moreThe new edition of the largest social media study on changing values and current social developments will be published on Thursday, 7 April 2022 under the title Werteindex Update 1/2022 - Projekt Zuversicht. Bonsai Research, the Trendbüro and Fritz Classen invite you to attend:
Read moreBonsai now also offers start-ups sales in the food service sector - in gastronomy, communal catering and wholesale. Only one month after the launch of the new unit "Bonsai Sales & Food Services", the first projects for the two new clients GASTROtaste and Zonama-Food are already underway. The "markenartikel" reports on how Bonsai supports the innovative products of the two companies in sales.
Read moreJan Borcherding and Thomas Hoch from Bonsai Research present a 5-point programme for the contemporary measurement of brands and brand management on marktforschung.de.
Read moreBonsai In its current customer experience study, Research asked those whom the topic really concerns: the consumers. W&V, Internet World, E-Commerce Magazin (title: "Why Gen Z doesn't feel taken seriously") and Markenartikel ("These industries have some catching up to do in customer experience management"), among others, report on the results.
Read moreDoing market research was a bit like being Swiss. Untouchable, neutral, always conscientious, sometimes over-correct. But how (un)political must marketing and also market research be in view of the war in Ukraine and the pandemic? Jens Krüger deals with this question in his current column on marktforschung.de.
Read moreThe tests conducted by Bonsai Research for the fruit and nut bar RAWBITE are going into the next round: At our cooperation partner go2market, the bars with the alternative claim are now on the shelves. Part 3 of our series on the RAWBITE study.
Read moreHow digital is the future of qualitative research? What new approaches are there? And which innovations could provide the most interesting insights in the future? Alexandra von Cukrowicz, Head of Bonsai Lab, provides answers to these questions in her latest expert article on marktforschung.de.
Read moreToday a news item on our own behalf: Bonsai is one of the 25 largest market research companies in Germany for the first time. This is according to the Context sales list 2021, which marktforschung.de has now published. The figures reflect that our growth strategy is paying off.
Read moreSuccessful presentation: For six days, Klosterfrau presented its herbal cough remedy Bronchicum® Elixir in the regional daily newspapers of the marketer Score Media. Bonsai Research tested the effect of the media deployment. In the test markets, sales increased by 25 percent compared to the control markets during the newspaper campaign.
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