Jens Krüger deals with topics "from real life" for the first time today - and in future regularly - in the column of the same name. Current topic: Karstadt - and the question of what would happen if ... market researchers (and retail experts) were in charge at the department stores' group.
Read moreLebensmittelzeitung today named confectionery manufacturer Loacker as one of the top 100 brands of 2020. Congratulations! Andreas Wilkening, Managing Director Sales & Marketing at Loacker Germany, summarised the experience the company gained from the Bonsai test market in Bremen two years ago.
Read moreWhat will make online shops successful in the future - e.g. social shopping and new ways to shop sustainably - is shown by Bonsai-CEO Jens Krüger in the current W&V Special Data Economy.
Read moreIn an interview with planung&analyse, Bonsai CEO Jens Krüger talks about the test markets of the future, the development of Bonsai into a platform for experimental marketing and his plans.
Read moreLess lifestyle, more politics - this is one of the basic findings of the largest social media study on social values. Jens Krüger, CEO of Bonsai, explains why the value of "nature" has clearly lost relevance in social media in times of Fridays-for-Future.
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