The home is becoming a multifunctional control centre, the technology largely invisible. Hybrid forms of work are gaining ground. While robots are taking over everyday tasks, do-it-yourself is becoming a meaningful counter-trend. These are just some of the keywords of the QVC future study "Next Home - How will Germany live the day after tomorrow", which is now available for download.
Read moreThe pandemic has accelerated the change to virtual everyday life as if in fast motion. This is also changing our homes. The QVC future study "Next Home - How will Germany live the day after tomorrow?" shows that many things will remain and change in the way we live in the future. Because in 2040, our home will be an all-rounder, a place for retreat and departure in equal measure.
Read moreEthical consumption has arrived in the middle of society: For more than two thirds of Germans, ethical criteria play an important role in their purchasing decisions. This is a result of the 5th Trend Study on Ethical Consumption by the Otto Group and the Trend Bureau (market research: Bonsai).
Read moreIn its new white paper, the Sparkassen Innovation Hub highlights eleven current trends and theses on the changing understanding of values and the resulting opportunities and challenges for savings banks and banks. It is based on the Values Index 2020 and other studies by Trendbüro, Bonsai Research, Kantar and measury.
Read more2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.
Read moreTogether with QVC, the world's number one in video commerce, Trendbüro and Bonsai publish the current study "New Normal: How does Germany live in the post-Corona world? It shows five theses for life after the Covid 19 crisis.
Read moreThe Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?
Read moreThe Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.
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