Do something different - in marketing

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Customer experience is no longer enough, it has to be total customer experience. The logic of the increase alone makes it clear: investments are being made here. Millions are invested in software, systems, artificial intelligence and ultimately also in human intelligence in the form of personnel. At the same time, marketing seems more bland than ever. Why is that actually the case? Jens Krüger asks - and gives suggestions in Bonsai Sales-Magazin on how things could - and should - be different. Here is an appetiser:

5 Suggestions for being different

1 Don't be afraid of new brands. Dare to do something!

2 The POS is everywhere. Your brands too?

3 Don't copy, but look around (worldwide).

4 It's all about content. But not the same content over and over again.

5 Numbers are not everything. Even if they are called Net Promoter Score.

Read more in the new Sales Magazine from Bonsai Research and myEnso.

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Customer Experience & MysteryElke Loew17 September 2021Customer Experience, Bonsai Sales Magazine, Sales Magazine, Marketing, Brand Strategy, Content