On behalf of Rotkäppchen-Mumm, the trend experts at Bonsai Future examined the culture of enjoyment in Germany. Here are some of the findings: the growing relevance of freedom and self-determination in society is influencing the way we enjoy ourselves. At the same time, the need for experiences with memorable value is increasing, particularly among young adults, i.e. moments that want to be experienced together, on the go, free from conventions and "in real life".
Read more