Consumer Segmentation 2020 - Reordering the Anthill

Our values determine how we live and what we consume. Björn Welzel (Fritz Classen) and Jens Krüger (Bonsai) explain the advantages of a new, differentiated and value-based consumer segmentation for companies in an expert article in p&a.

Media response, Bonsai StrategyElke Loew29 October 2020Values Index, Fritz Classen, Consumer Segmentation, FMCG, Bonsai Research, Bonsai Lab, Cultural Class

Bonsai meets Fritz Classen - Consumer Segmentation 2020

Bonsai combines the Values Index with a value-based segmentation. What insights the linking of the largest social media analysis with a modern consumer classification offers - and what is behind the idea and the cooperation with the strategy consultancy Fritz Classen.

Bonsai StrategyElke Loew27 July 2020Values Index, Fritz Classen, Segmentation, Consumer Research, Consumer Segmentation, Changing Values, Cultural Class, Market Research, Bonsai Reseach

Values Index 2020 Corona Update: 5 trends that companies need to know about

2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.

Lab, Bonsai Strategy, Bonsai FutureElke Loew24 June 2020Values Index, Changing Values, Social Values, Bonsai Research, Social Media Analysis, Corona Update, Study, Trend Bureau, Trend Researcher, Trends, Kantar, Consumer Research, FutureResearch

Technologies and solutions that outlast the crisis

Together with QVC, the world's number one in video commerce, Trendbüro and Bonsai publish the current study "New Normal: How does Germany live in the post-Corona world? It shows five theses for life after the Covid 19 crisis.

Lab, Bonsai Strategy, Bonsai FutureElke Loew17 June 2020The new normal, market research, study, QVC study, trend office, corona measures, trends, planning&analysis

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