How the cosmetics industry can benefit from social trends

Bonsai is a new supporting member of the VKE cosmetics association, where Jens Krüger was already active as an advisory board member. In a current expert article, the Bonsai-CEO deals with the question of how companies in the beauty segment can successfully react to megatrends such as individualisation, sustainability and ethical consumption.

Shopper Research, Bonsai in the mediaElke Loew12 February 2021Cosmetics, Values Index, Social Values, Ethical Consumption, Conscious Life, Values Index Corona Update, Trendbüro, VKE, VKE Cosmetics Association, Health, Otto Group, Bonsai Reseach

Entrance ticket for German trade

How do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks:

Media response, Bonsai in the media, Sales & Food ServiceElke Loew19 November 2020Bonsai GmbHSales Support, Mystery Shopping, Market Entry, Market Entry Strategy, Bonsai Reseach, Bonsai Sales Support, Trade Study

What the change in values means for business areas in the health market

Andrea Buzzi, CEO & Founder of The Medial Network, talks to Bonsai-CEO Jens Krüger about the importance of the value of health - on the way from self-optimisation to self-care. How are people's attitudes changing and what implications does this have for companies in the health sector?

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