Entries in Bonsai Strategy
Bonsai meets Fritz Classen - Consumer Segmentation 2020
Bonsai meets Fritz Classen - Consumer Segmentation 2020

Bonsai combines the Values Index with a value-based segmentation. What insights the linking of the largest social media analysis with a modern consumer classification offers - and what is behind the idea and the cooperation with the strategy consultancy Fritz Classen.

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Bonsai StrategyElke LoewValues Index, Fritz Classen, Segmentation, Consumer Research, Consumer Segmentation, Changing Values, Cultural Class, Market Research, Bonsai Reseach
Values Index 2020 Corona Update: 5 trends that companies need to know about
Values Index 2020 Corona Update: 5 trends that companies need to know about

2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.

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Lab, Bonsai Strategy, Bonsai FutureElke LoewValues Index, Changing Values, Social Values, Bonsai Research, Social Media Analysis, Corona Update, Study, Trend Bureau, Trend Researcher, Trends, Kantar, Consumer Research, FutureResearch