TOCii Award for Bonsai Future

At the premiere of the Top Of Class Insights Industry award, TOCii for short, Bonsai Future will be honored as the top institute for trend and future research at the Succeet 2025 industry trade fair on Wednesday. "It is a great success that, after many years of intensive cooperation with the Trendbüro, we have succeeded so well in further expanding futurology at Bonsai - especially after Kim Haußer and Prof. Peter Wippermann joined Bonsai Future," emphasizes Jens Krüger, CEO of Bonsai Research.

Kim Haußer and Prof. Peter Wippermann

First of all, a big thank you to the readers of marktforschung.de for nominating Bonsai Future for the TOCii Award - and of course to the jury of experts who have now recognized us as one of the top three institutes for trend and future research. The selection was made by a jury consisting of ten renowned representatives from commissioning companies on the one hand and neutral experts on the other.

Jury statement for the selection of Bonsai Future

In a brief summary, the expert jury gave the following reasons for choosing Bonsai Future for the TOCii:. "Bonsai Future is an experienced specialist in scenario planning and the value index with a data- and evidence-based approach. The institute uses AI-supported social media analyses to identify social trends at an early stage. The co-creation approach enables close involvement of the client, while the network of experts ensures well-founded future forecasts. The combination of many years of research experience and innovative methodology creates practical and resilient strategies."

We are delighted that the jury also sees the TOCii award in the context of the value index published by Jens Krüger and Prof. Peter Wippermann since 2009, as well as in our unique approach to evidence-based futurology.

Value index update to be published this week

With the Values Index, Bonsai Research has the largest social media analysis of social change in German-speaking society, which has been running under the aegis of Bonsai for six years. "In the Values Index, we analyze AI-based social developments. In this way, we not only identify trends, but also the values that drive them - a decisive factor for sustainable brand strategies," emphasizes Prof. Peter Wippermann. The Values Index Update 1/2025 will be published this week.

Evidence-based research makes the difference

However, the TOCii Award is also confirmation of our unique approach to evidence-based trend and future research, which enables co-creation with a mix of established innovative research methods. "True to the motto 'the future starts now', we develop visions of the future together with consumers, experts and strategic decision-makers," says Kim Haußer, Head of Bonsai Future. The Nestlé Future Study and the trend studies for the Otto Group, among others, show how well our evidence-based research works, because what Bonsai drew years ago as a picture of the future, we are now experiencing as reality.

Meet Bonsai Future at Succeet 2025

If you are at the Succeet 2025 trade fair this week, we would be delighted if you could attend the TOCii Awards ceremony:

On 13.02.2025 at 10.00 am on the Open Stage. Spoiler: Not only Bonsai Future, but also the colleagues from Bonsai Health will be awarded a TOCii!

FRAG_bonsai Happy Hour at Succeet
As we have already been chosen as the winner, we will be celebrating a little in advance on 12.02.2025 from 5.30 pm. We cordially invite you to the FRAG_bonsai Happy Hour around the Open Stage area of the trade fair. Not only the colleagues from Bonsai Future, but also those from the other areas, look forward to hearing from you and your questions.