Market Research Week - what Bonsai offers

Bonsai Research presents innovative tools and exciting approaches in four events at Market Research Week: We decode the Path to Purchase anew and present how we intelligently combine qualitative research and metering. We show what companies gain from researching the context that shapes people in all walks of life, and why customer experience management should be less about the "right" software and more about the effective use of the "right" data.

The Market Research Week is taking place for the second time this year - with more than 50 online events on market research and customer experience. The highlight: participants are not supposed to follow a stream for days on end (who wants to do that?), but rather put together their very own Market Research Week from the different topics and interactive formats. We hope you will be there when we compete against other institutes in the pitches and show you our "News to Use" - innovative research that can really be used effectively.

Our events at the Market Research Week

04.10.2021 - 16:00 - 16:50
Bonsai -Pitch 1: Online and Mobile Qual: How does qualitative research with modern means work and what are the benefits and how can it be combined with other methods (for example metering)? Ina KomischkeClient Partner Bonsai Lab, will present our new approaches. Also in the pitch: colleagues from Ipsos and Rich Harvest.

06.10.2021 - 16:00 - 16:50
Path to Purchase - decoded anew
How we gain a comprehensive picture of the new shopper journey through the smart combination of behavioural data and surveys. Jasmin Pampuch, Head of Shopper Research at Bonsai. The pandemic has changed the shopper journey and also the touchpoints that are particularly relevant for consumers. Jasmin Pampuch presents current results and findings.

07.10.2021 - 17:00 - 17:50
Bonsai -Pitch 2: CX platforms and approaches
Anyone who talks about customer experience usually starts with software. We don't. Because too much software focus often leads to disillusionment and frustration in the medium term - among CX managers and ultimately among customers. Maik Stücken shows why Bonsai keeps an eye on the overall CX process: What can a company learn from feedback, how can it prioritise learnings and implement them in such a way that customers feel the difference.

08.10.2021 - 11:00 - 11:50 a.m.
Essential Context - A Plea for a Holistic Understanding of Consumers
People do not exist in a vacuum, but are part of culture and society. Both shape our behaviour, expectations and opinions. That is why companies need #context. Nadja Hilse, Client Partner in the Bonsai Lab, shows what added value cultural and semiotic analyses offer - and what distinguishes the Bonsai Lab from other qualitative providers.