Posts tagged with Emotional Branding
After the pandemic is before the next problem
After the pandemic is before the next problem

In the new Sales Magazine, Thomas Hoch, Head of Brand Strategy at Bonsai, has drawn up a 10-point programme for emotional brand management. Because between the end of the world and "business as usual" lies the "new normal". It's about shaping this new normal - for consumers as well as for brands. And that can be really fun. Really now? Really now!

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Bonsai StrategyElke LoewBrand Management, Pandemic, Emotional Brand Management, New Normal
AI + IQ = Bonsai
AI + IQ = Bonsai

How would it be if an artificial intelligence could answer one of the most important questions in advertising effectiveness research at the push of a button, namely: What needs of people are triggered by exactly this one advertising medium, this one image that a brand sends out? Sounds good? It is. And it already works.

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Bonsai StrategyElke LoewNeedScope, Artificial Intelligence, Emotional Branding, Advertising Impact Summit 2021, Advertising Impact, Advertising Impact Research, Insights 2021