The virtual test market – really now!

More realistic than ever. Really now? Really now! Our test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For anyone who missed it, here's the YouTube video we shot at the trade fair. Stefan Feldmeier, Member of the Management Board at Bonsai and responsible for the test markets, explains why the new Bonsai test market is virtual. "The future is now - simply because I have never seen a virtual store that is as close to reality as the technology we have adopted from VR Insight." What's more, the virtual test market is not just a supermarket environment - you can also test at a petrol station or pharmacy, for example.