Under the title "Values Index Update 2022/1 - Project Confidence", the new evaluation of the largest social media study on social developments is published today. The current values index shows: Health, freedom and family are the values that people are most concerned about. Last year, a total of 18,825,145 social media posts were evaluated with the help of artificial intelligence - more than ever before. However, the "new" values index is also not a study of large numerical orgies: rather, the results are used to interpret the change in values, to detect new trends and to find concrete examples of how companies, politics and society are already changing and will have to change in the future.
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Bonsai now also offers start-ups sales in the food service sector - in gastronomy, communal catering and wholesale. Only one month after the launch of the new unit "Bonsai Sales & Food Services", the first projects for two new customers are already underway. For example, Bonsai will convince restaurateurs and caterers of GASTROtaste's innovative smothie and bowl concept POMOM. And the Zebra Bars and Zebra Ice from the Hanover-based start-up Zonama will bring Bonsai to wholesalers and where the demand for snacks is greatest - for example at petrol stations.
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Everyone is talking about customer experience (CX). Bonsai In its latest study, Research asked those who are really concerned about the topic: the consumers. One result: Half of Gen Z is annoyed by the many rating requests: Only half of teens and twens still think that companies take their ratings seriously, just as many ignore rating requests more often than before. Overall, customers like to give feedback: 88 percent give reviews when asked to do so after a purchase, service or repair. Relatively many experience requests from online shops (71 per cent), retailers (44 per cent) and telecommunication providers (35 per cent).
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Bonsai Research now also organises test markets and sales in gastronomy and wholesale. The new unit Bonsai Sales & Food Service was founded for this purpose. Kyra Thielen is responsible for the Food Service unit. The sales expert comes from Lunch Vegaz, where she most recently worked as a key account manager.
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With Jörg Schwarz, another consultant joins Bonsai Research from Kantar. The experienced project manager will support the team led by Maik Stücken and Martin Siek in the area of CX research.
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Lara-Elena Milosevic and Sylvia Kobbe start as consultant and project manager in the Bonsai Lab, the qualitative research unit of Bonsai Research. The new colleagues will support the team with their expertise, especially in the areas of project and community management, design thinking and social media listening.
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Bonsai Research continues to expand its customer experience team: Since 1.12.2021, Silke Henning has been strengthening the market research specialist's Customer Experience (CX) and Mystery Shopping division as Project Manager.
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Bonsai Research continues to expand. This time in the area of Customer Experience (CX), where Martin Siek is joining today as Head of Customer Experience. Martin Siek will lead the CX & Mystery Research division together with Maik Stücken. Martin Siek is a proven CX expert and was previously with von Kantar.
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The Bremen-based market research specialist for consumer and shopper research is now working with go2market to complement its portfolio for product launches and product optimisation in German retail. go2market is a real-life test market with locations in Vienna and, since June 2021, also in Cologne. The members who shop there - 3,000 in Cologne - are representative of the population in Germany.
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Bonsai Research, market research specialist for consumer and shopper research, continues to expand its staff: Today Nadja Hilse joins the team of Bonsai in Hamburg as Client Partner. The experienced semiotician and specialist for cultural insights analyses is strengthening the Bonsai Labqualitative research team at Bonsai. Nadja Hilse takes on a cross-sectional function between innovation research, brand strategy and consulting. The media scientist previously worked as Associate Director Brand Strategy at Kantar Added Value, Kantar's former consulting unit.
Bonsai Research is the exclusive institute partner of the panel provider Gemius, based in Hamburg and Warsaw, from 1 September 2021. The most exciting aspect of the cooperation for branded companies is that media usage and purchase data come from one and the same person (single source). All websites visited and the advertising contacts there (including walled gardens) are tracked. The software also recognises TV and radio spots and measures the real advertising contact. Bonsai covers the shopper part: the documentation of the shopper's purchases is also done via smartphone - by scanning via the Bonsai app.
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Michaela Thielen joined the team of the market research specialist Bonsai Research on 1 August 2021 as a consultant in the Test Market division. The graduate in business administration comes from the client side; she previously worked at the photo and digital specialist CEWE, where she was jointly responsible for market research.
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Jan Borcherding joins the strategy team of the market research specialist Bonsai Research as Head of CSR (Corporate Social Responsibility). The CR expert comes from Kantar, where he has been supporting and advising well-known clients on the topic of corporate reputation management for years.
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The analytics team at Bonsai is being expanded by a strong trio. First and foremost, top expert Renate Drees, who can draw on more than 30 years of expertise in this field. Renate Drees joins Bonsai as Senior Research Analyst; she was previously with Kantar. The two other new additions to the analyst team: Mario Trosien and Marcel Kügler.
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Bonsai Research wins Alexandra von Cukrowicz, 48, as the new Head of Bonsai Lab. In her new position, the sociologist will (further) develop innovative research approaches. Alexandra von Cukrowicz was previously responsible for Kantar's qualitative research department in Hamburg and Frankfurt. The Bonsai Lab is already the fifth area that Bonsai Research 2021 is significantly expanding.
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The consumer and retail specialist Bonsai Research will take over the German licence for the internationally successful brand strategy tool NeedScope from Kantar on 1.4.2021. Along with the licence, part of the Kantar brand strategy team will also move to Bonsai: Thomas Hoch, Manuel Otte and Joachim Odendahl.
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Bonsai is now also expanding its Shopper Research division. Martina Heise joins the department today as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. Bonsai 's ad hoc shopper research is thus getting a new, powerful duo.
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Another newcomer at Bonsai Research: Michael Voß started work at the market research specialist Bonsai today. As a Client Partner, he strengthens the Analytics & Media division. Bonsai Research is further expanding the area of media research and will increasingly combine sales and survey data in the future.
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Bonsai is significantly expanding the areas of Customer Experience, Bonsai Lab and Bonsai Analytics 2021. Five new colleagues are already on board. The further development of the Customer Experience/Mystery Research department is the most advanced.
Read moreConsumers shop faster and more structured in Corona times, but above all more consciously. This is shown by a new study by Bonsai and CodeCheck, an app that allows you to check the ingredients of products.
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