Cultural analyst comes to Bonsai

- Nadja Hilse starts today as Client Partner in the Bonsai Lab
- The experienced semiotician complements the portfolio of Bonsai

Hamburg/Bremen, 15.09.2021 Bonsai Research, market research specialist for consumer and shopper research, continues to expand its staff: Today Nadja Hilse starts as Client Partner in the team of Bonsai in Hamburg. The experienced semiotician and specialist for cultural insights analyses strengthens the team. Bonsai Labqualitative research team at Bonsai. Nadja Hilse takes on a cross-sectional function between innovation research, brand strategy and consulting. The media scientist previously worked as Associate Director Brand Strategy at Kantar Added Value, Kantar's former consulting unit.

In her function at Bonsai , Nadja Hilse will also be responsible for the analyses of the Values Index. The joint project of Trendbüro and Bonsai Research has been one of the largest continuous social media analyses on social and cultural change since 2009. "As an experienced semiotician, Nadja Hilse is just the right person to support brands in correctly interpreting the cultural signs and translating them into strategies," Jens Krüger explains the personnel appointment: "She not only has experience in qualitative research, brand and strategy consulting, but also in operational implementation on the client and agency side."

"At Bonsai , I am attracted by the tools available - especially the NeedScope model and the Values Index," Nadja Hilse explains her change. "Both complement my previous semiotic work perfectly. And I like the idea of the Bonsai Lab because it is currently extremely important for brands to experiment and reinvent themselves."

"With Nadja Hilse, the Bonsai Lab is enriched by a specialist whose expertise goes far beyond classic qualitative research and who analyses the future challenges of our clients in the zeitgeist. This makes her just the right person for us to think outside the box together with our clients," comments Alexandra von Cukrowicz, Head of Bonsai Lab, on the new addition. "We now have all the fields of expertise that are important for the current expectations of modern research - innovation, digital, context, ad hoc and modern methods such as design thinking or social media analysis."

The Bonsai Lab is one of the five research fields that Bonsai Research has already been able to significantly expand this year. Alexandra von Cukrowicz has been active in this field since the spring, Ina Komischke since the beginning of the year. In addition, this year among others, the Analytics Team (with Renate Drees, Marcel Kügler and Mario Trosien) and the Strategy Team (with Thomas Hoch, Manuel Otte and Joachim Odendahl) have been strengthened.

 "The close integration of the Bonsai Lab with these and the other research areas - with different data sources and quantitative analyses - is the particular strength of Bonsai", says Alexandra von Cukrowicz.

Contact Bonsai:
Alexandra von Cukrowicz
Head of Bonsai Lab
alexandra.voncukrowicz@bonsai-research.com
+ 49 406077681-31

Press contact:
Elke Löw
+49 8989055895
presse@bonsai-research.com