Virtual Reality as in Games - Research at the Virtual POS

Bonsai Research and VR INSIGHT are now cooperating to take virtual POS research to a new level. In the virtual supermarket or virtual gas station, users can not only "shop" but really interact - even with the salespeople. 90 percent of participants say they were immersed in the virtual reality of the store and were in 'shopping mode'. Research in virtual spaces in a quality that users are familiar with from the latest games.

Test Market & Sales SupportElke LoewJuly 18, 2022Virtual Reality, VR, POS, Virtual Supermarket, Collaboration, Bonsai Research, VR Insight, FMCG

Bonsai cooperates with go2market

The Bremen-based market research specialist for consumer and shopper research is now working with go2market to complement its portfolio for product launches and product optimisation in German retail. go2market is a real-life test market with locations in Vienna and, since June 2021, also in Cologne. The members who shop there - 3,000 in Cologne - are representative of the population in Germany.

Test Market & Sales SupportElke Loew1 October 2021Bonsai Research, Cooperations, go2market, Press releases