3,800 mystery shoppers from Bonsai test how well the customer protection measures are implemented.

The Local Heros - bakeries, butchers and greengrocers - are rated best among all retailers, according to a recent study by Bonsai .

The largest social media analysis on the topic shows: Generational conflicts are intensifying. The trend in posts is moving from lifestyle to more politics.

The consumer research expert wants to develop the test market and shopper specialist Bonsai into the leading platform for experimental marketing.