Covid 19 stress test for trade

3,800 mystery shoppers from Bonsai test how well the customer protection measures are implemented.

Super idea20 April 2020

The trade is doing a top job in the Corona crisis

The Local Heros - bakeries, butchers and greengrocers - are rated best among all retailers, according to a recent study by Bonsai .

Super idea25 March 2020

Values Index 2020 - Health, family and success as the most important values

The largest social media analysis on the topic shows: Generational conflicts are intensifying. The trend in posts is moving from lifestyle to more politics.

Super idea18 February 2020

Jens Krüger becomes CEO of Bonsai Research

The consumer research expert wants to develop the test market and shopper specialist Bonsai into the leading platform for experimental marketing.

Super idea3 December 2019