Launch of bonsAI - AI accesses real usage data from 20 million users

Bonsai Research launches the new bonsAI today after extensive testing. bonsAI is a state-of-the-art, AI-powered marketing and market research solution that will revolutionize the way companies understand and interact with their audiences. By analyzing online behavioral data from 20 million online users worldwide, bonsAI creates detailed audience profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). In Germany alone, bonsAI has access to the data of 500,000 online users. bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.

Media&AnalyticsElke LoewSeptember 16, 2024AI, Bonsai AI, AI for marketing, Real usage data

Bonsai Research expands its Analytics team

The analytics team at Bonsai is being expanded by a strong trio. First and foremost, top expert Renate Drees, who can draw on more than 30 years of expertise in this field. Renate Drees joins Bonsai as Senior Research Analyst; she was previously with Kantar. The two other new additions to the analyst team: Mario Trosien and Marcel Kügler.

Media&AnalyticsElke Loew6 May 2021Analytics