Creative companies are demonstrably more successful, according to the new study "Success Factor Creativity". The study's central question: What do creative companies do differently from others? "Success Factor Creativity" is the first study in Germany to measure what effect business creativity has on companies in competition. The study is published by the Hirschen Group and Bonsai Research - supported by Wirtschaftsjunioren Deutschland e.V. (WJD).
Read moreBonsai now also offers start-ups sales in the food service sector - in gastronomy, communal catering and wholesale. Only one month after the launch of the new unit "Bonsai Sales & Food Services", the first projects for two new customers are already underway. For example, Bonsai will convince restaurateurs and caterers of GASTROtaste's innovative smothie and bowl concept POMOM. And the Zebra Bars and Zebra Ice from the Hanover-based start-up Zonama will bring Bonsai to wholesalers and where the demand for snacks is greatest - for example at petrol stations.
Read moreLara-Elena Milosevic and Sylvia Kobbe start as consultant and project manager in the Bonsai Lab, the qualitative research unit of Bonsai Research. The new colleagues will support the team with their expertise, especially in the areas of project and community management, design thinking and social media listening.
Read moreBonsai Research, market research specialist for consumer and shopper research, continues to expand its staff: Today Nadja Hilse joins the team of Bonsai in Hamburg as Client Partner. The experienced semiotician and specialist for cultural insights analyses is strengthening the Bonsai Labqualitative research team at Bonsai. Nadja Hilse takes on a cross-sectional function between innovation research, brand strategy and consulting. The media scientist previously worked as Associate Director Brand Strategy at Kantar Added Value, Kantar's former consulting unit.
