Silke Henning is the new CX project manager

Hamburg/Bremen, 07.12.2021. Bonsai Research continues to expand its customer experience team: Since 1 December, Silke Henning has been strengthening the market research specialist's Customer Experience (CX) and Mystery Shopping department as Project Manager. The appointment is part of the consistent further development of the CX department - Martin Siek started as Head of Customer Experience at Bonsai only last month.

 Silke Henning, a business graduate, has extensive experience in project management and already knows many of her new colleagues. She previously worked as a senior consultant at Kantar, where she led studies and trackings with a focus on CX in the financial sector.

 "Customer Experience is one of the most important growth areas of Bonsai," explains Jens Krüger, CEO of Bonsai: "Along with qualitative research in the Bonsai Lab, the areas of brand strategy and shopper research, we are pleased to have gained a colleague in Silke Henning who has exactly the expertise we need to handle our clients' new projects."
The CX team had already been significantly expanded at the beginning of this year to take into account the growing importance of the topic on the client side and the expansion of Bonsai in this area. In addition to Maik Stücken as Head of CX and Mystery Research, the experienced customer experience specialists Michael Mürbeth and Udo Kendziora have also been on board at Bonsai since February 2021.

Press contact:
Elke Löw, +49 8989055895
presse@bonsai-research.com

Contact Management:
Jens Krüger, CEO, +49160 8835825
jens.krueger@bonsai-research.com

 About Bonsai Research

Bonsai was founded in 2004 as a specialist for test markets, shopper research, analytics and mystery research. With more than 15 years of experience in the national and European consumer goods and health care market, Bonsai has developed from a media test market to an experimental platform for marketing innovations with a focus on retail (including food retail, drugstores, DIY stores, pharmacies). Bonsai offers experimental market research close to the customer and accompanies innovations from idea and concept development to the launch of a product or service - and beyond.