The Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?
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The Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.
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Less lifestyle, more politics - this is one of the basic findings of the largest social media study on social values. Jens Krüger, CEO of Bonsai, explains why the value of "nature" has clearly lost relevance in social media in times of Fridays-for-Future.
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