How has the market research industry developed over the past year? And what's next? And what exactly is "inflation"? Jens Krüger, CEO of Bonsai, asks these questions in his column on marktforschung.de. In the face of political, social and economic upheaval, the market research industry has done quite well on the surface. But behind the scenes, what is probably the biggest shakeout and consolidation of the market in the last 25 years is taking place.
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