Bonsai Research gains Dr. Anke Möser as a Client Partner. The company is thus further expanding the Bonsai Strategy unit. With her industry and methodological expertise, Dr. Anke Möser will particularly support clients from the pharmaceutical and healthcare sectors.
Read moreNew findings from Bonsai on online shopping behavior for OTC products
The importance of OTC brand websites is overestimated. One third of online shoppers of OTC products choose another product on the way to the shopping cart. 90 percent of buyers of OTC products do not visit the brand website. Say-Do-Gap: 93 percent of OTC shoppers use Google before making a purchase. But only just under a quarter state this in surveys. Manufacturers can significantly improve their competitive position with optimized online strategies.
Bonsai Health today published the latest results of the Bonsai OTC Pharmacy Field Service Rating 2023. According to this, field service visits are important or very important for almost three quarters of pharmacists (76 percent). The individual observations of the manufacturers show however serious differences - straight with very crucial criteria such as the recommendation frequency.
Read moreBonsai Research brings another proven health expert on board with Bettina Mertens-Danowski. The research specialist - traditionally strong in the health sector with its pharmacy panel, among other things - is combining the activities in the new unit Bonsai Health. An important component of Bonsai Health continues to be access to relevant sales data via the Bonsai partner NOVENTI.
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