Cold remedies are extremely popular with pharmacists. This is the result of the new Bonsai pharmacy study. "There is a clear correlation between the popularity of the OTC/free-choice categories and the margin that can be achieved with them," says Bettina Mertens-Danowski, Head of Bonsai Health. Popular is what brings in the margin: half of all pharmacists surveyed also see the favorite category of colds as one of the biggest revenue generators, according to the Bonsai OTC Category Spotlight.
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New studies: Bonsai ApoVote and Bonsai OTC sales study: 91 percent of pharmacists say that their customers' purchasing behavior has changed in the face of inflation. A third of pharmacies have recorded a decline in the number of customers. In addition, fewer products per purchase are being sold over the counter. And: more than half of the advertising material that pharmaceutical manufacturers give to pharmacies ends up in the bin unused.
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New findings from Bonsai on online shopping behavior for OTC products
The importance of OTC brand websites is overestimated. One third of online shoppers of OTC products choose another product on the way to the shopping cart. 90 percent of buyers of OTC products do not visit the brand website. Say-Do-Gap: 93 percent of OTC shoppers use Google before making a purchase. But only just under a quarter state this in surveys. Manufacturers can significantly improve their competitive position with optimized online strategies.
Bonsai Health today published the latest results of the Bonsai OTC Pharmacy Field Service Rating 2023. According to this, field service visits are important or very important for almost three quarters of pharmacists (76 percent). The individual observations of the manufacturers show however serious differences - straight with very crucial criteria such as the recommendation frequency.
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