Bonsai Research is taking over the virtual reality-supported shopper and store research of its previous cooperation partner VR Insight. This means that Bonsai is bringing VR and AR test market research in-house: Bonsai 's new test market is going virtual! Both the technology and the databases as well as existing customers and employees will be taken over.
Read moreNew findings from Bonsai on online shopping behavior for OTC products
The importance of OTC brand websites is overestimated. One third of online shoppers of OTC products choose another product on the way to the shopping cart. 90 percent of buyers of OTC products do not visit the brand website. Say-Do-Gap: 93 percent of OTC shoppers use Google before making a purchase. But only just under a quarter state this in surveys. Manufacturers can significantly improve their competitive position with optimized online strategies.
