Bonsai ’s OTC Category Spotlight reveals that cold remedies are pharmacists’ favorite category—and are further solidifying their position as the top choice. Voltaren and Nicorette are the star products in their respective categories and are now even more highly preferred by pharmacists than they were last year. Pharmacists in leadership roles find advising on OTC categories—which are also financially rewarding—the most enjoyable.

Bonsai Health is publishing the results of the "Bonsai Pharmacies Digital Check 2025" for the first time today. The new study provides information on the reality and pharmacies' assessment of relevant digitalization topics.

Never new Bonsai OTC pharmacy sales study shows: Overall, the image of OTC manufacturers among pharmacies still leaves a lot to be desired, the new Bonsai OTC Pharmacy Sales Study shows // OTC manufacturers should not cut back in the wrong place - on staff. The human factor is even more important to pharmacies than it used to be // Half of the promotional materials that manufacturers deliver to pharmacies still end up unused // Couponing campaigns are used more by pharmacies than in the previous year // Manufacturer portals are a touchpoint with potential.

New studies: Bonsai ApoVote and Bonsai OTC sales study: 91 percent of pharmacists say that their customers' purchasing behavior has changed in the face of inflation. A third of pharmacies have recorded a decline in the number of customers. In addition, fewer products per purchase are being sold over the counter. And: more than half of the advertising material that pharmaceutical manufacturers give to pharmacies ends up in the bin unused. 

All pharmacies in Germany suffer from supply bottlenecks. 93 percent state that they have to deal with supply problems on a daily basis. Five percent are affected several times a week, the rest less frequently. These are results of the new ApoVote study from Bonsai Health.

Bonsai Research brings another proven health expert on board with Bettina Mertens-Danowski. The research specialist - traditionally strong in the health sector with its pharmacy panel, among other things - is combining the activities in the new unit Bonsai Health. An important component of Bonsai Health continues to be access to relevant sales data via the Bonsai partner NOVENTI.