Bonsai Research is expanding its RX Health division (prescription drugs). Jörg Paus, a proven expert in pharmaceutical and healthcare research, is joining the team. Real behavioral data from 20 million online users enables Bonsai to conduct AI-powered in-depth analyses of the sensitive topic of the patient journey.

– The highlight of the " Bonsai" offering: the combination of behavioral data with actual sales data from the pharmacies’ inventory management systems.

Anna-Sophie Knebel will become Team Lead and Client Partner for the CX/Mystery and Business Solutions division of the " Bonsai." She will join the existing leadership duo of Maik Stücken and Martin Siek.
With the addition of two new consultants, Jana Lunau and Ilona Schinz, additional capacity will be created for the operational business of Bonsai .

Bonsai Research gains Dr. Anke Möser as a Client Partner. The company is thus further expanding the Bonsai Strategy unit. With her industry and methodological expertise, Dr. Anke Möser will particularly support clients from the pharmaceutical and healthcare sectors.

Bonsai Research brings another proven health expert on board with Bettina Mertens-Danowski. The research specialist - traditionally strong in the health sector with its pharmacy panel, among other things - is combining the activities in the new unit Bonsai Health. An important component of Bonsai Health continues to be access to relevant sales data via the Bonsai partner NOVENTI.

Bonsai Research has gained Vanessa von Salzen as reinforcement and is thus further expanding the Shopper Research division. Vanessa von Salzen, a business economist, comes from Ipsos, where she has worked as a research executive in communications research for the past four years.

Bonsai Research now also organises test markets and sales in gastronomy and wholesale. The new unit Bonsai Sales & Food Service was founded for this purpose. Kyra Thielen is responsible for the Food Service unit. The sales expert comes from Lunch Vegaz, where she most recently worked as a key account manager.

With Jörg Schwarz, another consultant joins Bonsai Research from Kantar. The experienced project manager will support the team led by Maik Stücken and Martin Siek in the area of CX research.

Lara-Elena Milosevic and Sylvia Kobbe start as consultant and project manager in the Bonsai Lab, the qualitative research unit of Bonsai Research. The new colleagues will support the team with their expertise, especially in the areas of project and community management, design thinking and social media listening.

Bonsai Research continues to expand its customer experience team: Since 1.12.2021, Silke Henning has been strengthening the market research specialist's Customer Experience (CX) and Mystery Shopping division as Project Manager.