Bonsai ’s OTC Category Spotlight reveals that cold remedies are pharmacists’ favorite category—and are further solidifying their position as the top choice. Voltaren and Nicorette are the star products in their respective categories and are now even more highly preferred by pharmacists than they were last year. Pharmacists in leadership roles find advising on OTC categories—which are also financially rewarding—the most enjoyable.

Never new Bonsai OTC pharmacy sales study shows: Overall, the image of OTC manufacturers among pharmacies still leaves a lot to be desired, the new Bonsai OTC Pharmacy Sales Study shows // OTC manufacturers should not cut back in the wrong place - on staff. The human factor is even more important to pharmacies than it used to be // Half of the promotional materials that manufacturers deliver to pharmacies still end up unused // Couponing campaigns are used more by pharmacies than in the previous year // Manufacturer portals are a touchpoint with potential.