Never new Bonsai OTC pharmacy sales study shows: Overall, the image of OTC manufacturers among pharmacies still leaves a lot to be desired, the new Bonsai OTC Pharmacy Sales Study shows // OTC manufacturers should not cut back in the wrong place - on staff. The human factor is even more important to pharmacies than it used to be // Half of the promotional materials that manufacturers deliver to pharmacies still end up unused // Couponing campaigns are used more by pharmacies than in the previous year // Manufacturer portals are a touchpoint with potential.

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