Innovative research platform from Bonsai and HGT combines the virtual test market with a new Studio@Home solution. Bonsai Research launches the new virtual research platform for category management, product, packaging and concept tests. The highlight: in cooperation with HGT (Herzog, Glaser, Thelen), Bonsai is now combining tests in the studio with the newly developed Studio@Home approach, a solution that is not only innovative, but above all efficient.

Bonsai Research is taking over the virtual reality-supported shopper and store research of its previous cooperation partner VR Insight. This means that Bonsai is bringing VR and AR test market research in-house: Bonsai 's new test market is going virtual! Both the technology and the databases as well as existing customers and employees will be taken over.