Virtual test market: Efficient with new Studio@Home solution

Innovative research platform from Bonsai and HGT combines the virtual test market with a new Studio@Home solution. Bonsai Research launches the new virtual research platform for category management, product, packaging and concept tests. The highlight: in cooperation with HGT (Herzog, Glaser, Thelen), Bonsai is now combining tests in the studio with the newly developed Studio@Home approach, a solution that is not only innovative, but above all efficient.

Elke LoewJune 10, 2025Virtual test market, Studio@Home, Concept tests, Product tests, Packaging tests, HGT, Efficient test market, Bonsai, Stefan Feldmeier, Innovative research tool

Bonsai takes over the research division of VR Insight

Bonsai Research is taking over the virtual reality-supported shopper and store research of its previous cooperation partner VR Insight. This means that Bonsai is bringing VR and AR test market research in-house: Bonsai 's new test market is going virtual! Both the technology and the databases as well as existing customers and employees will be taken over.

Shopper ResearchElke LoewNovember 4, 2024Virtual Reality, VR Insight, takeover, shopper, VR research, test market, virtual test market