Bonsai takes over the research division of VR Insight

Bonsai Research is taking over the virtual reality-supported shopper and store research of its previous cooperation partner VR Insight. This means that Bonsai is bringing VR and AR test market research in-house: Bonsai 's new test market is going virtual! Both the technology and the databases as well as existing customers and employees will be taken over.

Shopper ResearchElke LoewNovember 4, 2024Virtual Reality, VR Insight, takeover, shopper, VR research, test market, virtual test market