Bonsai takes over the research division of VR Insight

Bonsai Research is taking over the virtual reality-supported shopper and store research of its previous cooperation partner VR Insight. This means that Bonsai is bringing VR and AR test market research in-house: Bonsai 's new test market is going virtual! Both the technology and the databases as well as existing customers and employees will be taken over.

Shopper ResearchElke LoewNovember 4, 2024Virtual Reality, VR Insight, takeover, shopper, VR research, test market, virtual test market

Virtual Reality as in Games - Research at the Virtual POS

Bonsai Research and VR INSIGHT are now cooperating to take virtual POS research to a new level. In the virtual supermarket or virtual gas station, users can not only "shop" but really interact - even with the salespeople. 90 percent of participants say they were immersed in the virtual reality of the store and were in 'shopping mode'. Research in virtual spaces in a quality that users are familiar with from the latest games.

Test Market & Sales SupportElke LoewJuly 18, 2022Virtual Reality, VR, POS, Virtual Supermarket, Collaboration, Bonsai Research, VR Insight, FMCG