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Values Index 2020 - Highlights in video

The Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.

Lab, Bonsai FutureElke Loew21 February 2020Values Index, study, Trendbüro, Kantar, Bonsai Reseach, social media analysis, market research, trend forecaster, trend researcher

Posts become more political: ZDF on the Values Index 2020

Less lifestyle, more politics - this is one of the basic findings of the largest social media study on social values. Jens Krüger, CEO of Bonsai, explains why the value of "nature" has clearly lost relevance in social media in times of Fridays-for-Future.

Media echo, LabElke Loew19 February 2020Bonsai GmbHValues Index, Social Values, Changing Values, Social Media Analysis, Bonsai Research, Bonsai