We launched bonsAI, the first AI marketing tool that accesses the real behavioral data of 20 million online users worldwide. By analyzing online behavioral data, bonsAI creates detailed target group profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. Jasmin Pampuch, Head of Bonsai Shopper, showed how this works at the launch event last Friday. Her presentation is now available in a short and concise 20-minute video on our YouTube channel.
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